The collaboration with the beauty salon Mo Iva and Ana started as a simple idea to add Anushka’s illustrations to their interior. But during their first meeting, as they chatted about the salon’s vision, Ana learned that they were struggling with visibility. Even though the salon is in the heart of the city, a neighboring hotel made it hard for people to notice them.

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That’s when Ana suggested creating a colorful and eye-catching window illustration to grab attention and draw in potential customers. Everyone loved the idea, and the final result not only made the salon more visible but also added a unique and personal touch that clients adore.
 

This project showed once again how valuable it is to sit down with clients face-to-face. It’s in those conversations that the real challenges and the best ideas come to light.