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Key Molecule - Illustrations For Loyalty Program
There’s a funny story behind this collaboration.
Last year, Ana had the pleasure of illustrating a special memory from a mother-daughter trip to Barcelona. What she didn’t know at the time was that the daughter she was illustrating was the founder of Key Molecule, a beauty brand dedicated to creating high-quality skincare with a focus on science and simplicity.
A year later, the founder reached out to Ana again—this time from the same email thread they had used before—to explain who she was and propose a collaboration with the brand. Ana was absolutely thrilled by the opportunity, as projects like this are truly a dream come true for her.
Key Molecule hired Ana to create illustrations for their new loyalty program, which features three levels. Each level is represented by a unique illustration designed by Ana. Her illustrations, known for their soft, elegant details, beautifully reflect Key Molecule's commitment to simplicity and authenticity.
On top of that, she had the privilege of illustrating custom postcards that are sent out with every order, adding a creative and personal touch to the brand's experience.
This collaboration brought together Ana’s artistic vision and Key Molecule’s passion for enhancing natural beauty through science, resulting in a partnership that feels both meaningful and inspiring.
Discover more about the loyalty program and see how Ana’s illustrations brought the concept to life!
Watch a video about this collaboration:
Unboxing of Key Molecule products & postcard: