Key Molecule - Illustrations For Loyalty Program

There’s a funny story behind this collaboration.
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Last year, Ana had the pleasure of illustrating a special memory from a mother-daughter trip to Barcelona. What she didn’t know at the time was that the daughter she was illustrating was the founder of Key Molecule, a beauty brand dedicated to creating high-quality skincare with a focus on science and simplicity.
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A year later, the founder reached out to Ana again—this time from the same email thread they had used before—to explain who she was and propose a collaboration with the brand. Ana was absolutely thrilled by the opportunity, as projects like this are truly a dream come true for her.
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Key Molecule hired Ana to create illustrations for their new loyalty program, which features three levels. Each level is represented by a unique illustration designed by Ana. Her illustrations, known for their soft, elegant details, beautifully reflect Key Molecule's commitment to simplicity and authenticity.
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On top of that, she had the privilege of illustrating custom postcards that are sent out with every order, adding a creative and personal touch to the brand's experience.

This collaboration brought together Ana’s artistic vision and Key Molecule’s passion for enhancing natural beauty through science, resulting in a partnership that feels both meaningful and inspiring.
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Discover more about the loyalty program and see how Ana’s illustrations brought the concept to life!
Watch a video about this collaboration:
Unboxing of Key Molecule products & postcard: